Imagine being briefed to create striking packaging for a product named after the height of the bottle it’s packaged in. With only small print runs required, there was a real opportunity to have some fun. The solution was to design labels that were also 12” long, printed onto packing tape using different colours to identify different variants. The labels wrap around the bottle creating a powerful and memorable branding device.
Logan Wines was launched 11 years ago by the Logan family. Since then, they’ve built a reputation for beautifully, crafted wines, occupying a niche position both in Australia and overseas in markets such as Japan, the UK and Europe. War Design were commissioned to build the Logan Wines brand from the ground up. Rolled out across all touch points, the hand drawn Logan logo, combined with playful hand written typography, beautiful black and white imagery and an attention to production and printing quality, ensured a memorable identity. www.loganwines.com.au