13th May 2012
War has had the honour of working with P&N Beverages since 2004. Last year half of their business was purchased by an overseas entity and P&N required branding under a new name. The new company has a unique story to be told. They are 100% Australian owned and their products are all manufactured here. The Tru Blu Beverages brand identity has been designed to bring this story to life across all communications touch points from supermarket packaging through to online and environmental graphics. The feedback and results speak for themselves:
‘The new Tru Blu Beverages logo encapsulates the essence of Tru Blu – a 100% Australian owned beverage company whose products are made with heart and soul. And the revamped packaging designs have tremendous shelf impact which can only build on the strong brand equity that Tru Blu has accumulated over the years.’ –Peter Brooks, Managing Director
‘The effectiveness of the Tru Blu logo well illustrates the design capabilities of WAR Design. They understand our business and consistently get it right with savvy, consumer driven design.’ –Charlie Deeb, Sales Director
Sales Results
In Woolworths, Tru Blu 1.25L soft drinks represented a 17.7% share (second only to Kirks). In the launch month of March 2012, Tru Blu 1.25L soft drinks reached an all time high of 27.2% share. This is the highest share ever achieved by a 1.25L flavoured soft drink brand. (Source: Aztec, MAT to 15/04/12, Share in Litres).
He had all the qualifications and qualities we were looking for and some more. Brett Woods officially joined us as our Studio Manager/Finished Artist. He likes good coffee and doesn’t mind a beer so he fits in perfectly already. Looking forward to introducing him too you soon.
What do you get when you combine a cute little cottage in Manly, I Need Nice Things artwork and the talented photographer (and friend) Nick Watt? A great excuse for a photoshoot…
We continue to collaborate with I Need Nice Things and develop new & exciting artworks. Here’s a peek at a couple.
Our friend fred commissioned us to design and build his new website. All of his lovely furniture and lighting – suitable for commercial, retail and residential spaces – is showcased to complement the beautiful Scandinavian designs. Since launch, fred has seen sales enquiries quadruple compared to the same period last year. A fantastic result we’d say!
17th July 2011
O Week is one of the most important dates in the university calendar. It’s the week when new students converge on the university eager to explore and find their niche before they start classes and hit the books. The UNSW published O Week material is instrumental in conveying the where, the what, and the how for that week. War developed an overarching identity for O Week which was rolled out to a brochure, supporting collateral and website
5th July 2011
Since being appointed to work with the Student Recruitment team in 2010, we’ve enjoyed a rare partnership with a fantastic team of energetic and dedicated people. Building on a look and feel we developed for the Undergraduate Guide earlier in the year, our next step was to produce the Postgraduate Guide 2011. The design reflects a modern, sophisticated and progressive campus that provides an environment for learning and enrichment.
Construction Technologies Australia (CTA) is a new force in the technical adhesives market. War worked with CTA to develop a brand architecture and identity across their corporate brand and product ranges. The objective is to reflect the new level of professionalism and technical advancement in their fields of expertise. The end result shows a bold, strong and forward thinking company on the verge of greatly impacting the Australian & New Zealand market place.
3rd April 2011
Teaming up with Sydney Opera House, MCA, Art Gallery of New South Wales and Historic Houses Trust, War created an identity for Sydney Arts, a brand that showcases the latest and greatest happenings at key Sydney venues.
14th March 2011
Nothing sings summer like P&N Beverages new coconut flavoured water, Go CoCo. We had a ball imagining ourselves sitting on a tropical beach whilst designing the identity and packaging.
