5th November 2013

Four Pillars Gin

Four Pillars Dry Gin is crafted to be a distinctively modern Australian Classic.


Four Pillars is a small Australian distillery in the Yarra Valley, with their first release to be a batch-distilled rare dry gin. Their ambition is to make the best craft spirits in Australia, elevate the art of distilling and celebrate the craft of cocktail making. The gin is built on a foundation of four pillars: an amazing copper pot still (Wilma); water from the Yarra Valley; botanicals sourced from Australia and across the globe; and a whole lot of love.


Designing a distinctively modern Australian brand was a wonderful experience for everyone at War. Involved from the very beginning – and including brand strategy, bottle & label design, art direction, and online/e-commerce – was incredibly rewarding. Almost as rewarding as working so closely with the brand team (and owners) made up of the talented distiller Cameron Mackenzie, Stuart Gregor, owner of Liquid Ideas and Matt Jones, strategist and principal of Better Happy. The purity of their approach to the craft of distilling, and their desire to create a timeless classic, is what inspired our designs. Our objective was to launch a brand that reflected modern Australia and did justice to the purity of their ‘craft’ approach. Employing copper foil, inspired by Four Pillar amazing copper Carl Still (named Wilma), and with the selection of the Clarendon typeface throughout to impart masculinity and classicality, we’re believe we’ve created a label to be remembered.


Shaken or stirred? Wet or dry? Olive or a twist? We just can’t wait to get our hands on a bottle from the first batch of rare dry gin – available in Australia’s best bars and independent retailers this December.

27th October 2013

Logan Wines

When War launched in 2004 one of our first clients was Logan Wines so, as you can imagine, they hold a very special place in our hearts. We are continuously working on projects, anything and everything, from launching new brands to extending product ranges or working on brand & event collateral. Sometimes we forget to tell you about all the great work, however, but that’s about to change. Here’s our latest Logan update:


Meet our new Temp
We’re pleased to introduce you to the newest member of the Logan wine team, Weemala Tempranillo. Native to Spain, ‘Temp’ as it’s often called, is a black grape so who better to feature on the label than a Black faced Cuckoo Shrike. Handsome little devil, isn’t he! (Weemala is both an Aboriginal word for ‘good view’ and the name of the Logan vineyard in Mudgee. The little devils on the label are all the local Mudgee birds that have a very good view of the Logan vines).


Issue No. Fifteen
We cannot believe we are up to Issue Fifteen of the Logan Newsletter. How time flies. The latest instalment features Sophie the Dalmatian and a stunning illustration of Poppies and Peonies by our very own talented designer Dana. There’s wine notes, news & events and it’s worth checking out for the recipe from Movida alone – the most amazing slow cooked lamb!

11th July 2013

The Art of Winning

The studio at War was abuzz with excitement when, after a successful pitch, we were awarded a new branding job. The challenge? A new alcohol product being developed right here in Australia. Blending elements of classic, artisanal, contemporary and gregarious the branding, along with the product itself, is sure to cause a stir.

27th June 2013

Undergraduate Campaign for 2014

Our good friends in Student Recruitment at the University of NSW recently had us develop an overarching identity for the new print collateral aimed at potential 2014 undergraduates. Employing simplified messages and strong colour & typography, the identity pushed some of the traditional boundaries while maintaining UNSW’s brand guidelines. The identity was first implemented in a 28pp brochure, which used a subtle gloss varnish type on the matt laminated cover, some great infographics, and intriguing profiles of key people around the uni. A series of banners was also developed, making further use of the infographics to impart facts of university life in a fun and accessible way.

26th June 2013

Ridge of Tears

War was once again entrusted with creating Logan Wine’s latest label for their high-end shiraz, Ridge of Tears. We drew on the winemakers family history to give us inspiration. The face on this label personifies Peter Logan’s great ancestors and ‘DRUIM NAN DEUR’ is Scottish Gaelic for ‘RIDGE OF TEARS’, the old Logan clan war cry. It’s an apt name for a wine that has, by his own admission, aged this winemaker. While making the best possible shiraz is painstaking, designing the label was a far more enjoyable and smoother experience!

14th November 2012

Movember at War

It’s Movember, if you haven’t already noticed from the dodgy facial hair that’s sprouting on the faces of men the world over. The male staff at War have decided to jump on board to raise awareness and funds for men’s health issues, specifically prostate and male mental health. We’d appreciate any donation you can make: http://mobro.co/TheHairyPrivates

13th May 2012

Launching a 100% Australian owned FMCG brand

War has had the honour of working with P&N Beverages since 2004. Last year half of their business was purchased by an overseas entity and P&N required branding under a new name. The new company has a unique story to be told. They are 100% Australian owned and their products are all manufactured here. The Tru Blu Beverages brand identity has been designed to bring this story to life across all communications touch points from supermarket packaging through to online and environmental graphics. The feedback and results speak for themselves:


‘The new Tru Blu Beverages logo encapsulates the essence of Tru Blu – a 100% Australian owned beverage company whose products are made with heart and soul. And the revamped packaging designs have tremendous shelf impact which can only build on the strong brand equity that Tru Blu has accumulated over the years.’ –Peter Brooks, Managing Director


‘The effectiveness of the Tru Blu logo well illustrates the design capabilities of WAR Design. They understand our business and consistently get it right with savvy, consumer driven design.’ –Charlie Deeb, Sales Director


Sales Results

In Woolworths, Tru Blu 1.25L soft drinks represented a 17.7% share (second only to Kirks). In the launch month of March 2012, Tru Blu 1.25L soft drinks reached an all time high of 27.2% share. This is the highest share ever achieved by a 1.25L flavoured soft drink brand. (Source: Aztec, MAT to 15/04/12, Share in Litres).

Brett goes to War

He had all the qualifications and qualities we were looking for and some more. Brett Woods officially joined us as our Studio Manager/Finished Artist. He likes good coffee and doesn’t mind a beer so he fits in perfectly already. Looking forward to introducing him too you soon.

Photography by Nick Watt

What do you get when you combine a cute little cottage in Manly, I Need Nice Things artwork and the talented photographer (and friend) Nick Watt? A great excuse for a photoshoot…

Creating Nice Things

We continue to collaborate with I Need Nice Things and develop new & exciting artworks. Here’s a peek at a couple.