17th July 2011

UNSW – O-Week

O Week is one of the most important dates in the university calendar. It’s the week when new students converge on the university eager to explore and find their niche before they start classes and hit the books. The UNSW published O Week material is instrumental in conveying the where, the what, and the how for that week. War developed an overarching identity for O Week which was rolled out to a brochure, supporting collateral and website

5th July 2011

UNSW – Postgraduate Guide

Since being appointed to work with the Student Recruitment team in 2010, we’ve enjoyed a rare partnership with a fantastic team of energetic and dedicated people. Building on a look and feel we developed for the Undergraduate Guide earlier in the year, our next step was to produce the Postgraduate Guide 2011. The design reflects a modern, sophisticated and progressive campus that provides an environment for learning and enrichment.

5th February 2011

UNSW, tackling the big issues

From climate change, to mental health and housing affordability, UNSW is striving to find solutions to the big issues facing us in the 21st century. Recently we had the privilege of working on a report that appeared in the Sydney Morning Herald, outlining how UNSW Post Graduates are making their mark in these key areas.

23rd January 2011

I Need Nice Things

I Need Nice Things is a new concept in buying affordable artwork online. We’ve been commissioned to build the brand from the ground up, from naming to identity across all points of contact including print, online and advertising and even including the curation and creation of all the online artwork. And each week we will be launching new product, so watch this space.
www.ineednicethings.com

15th December 2010

University of New South Wales

We were excited when the Student Recruitment team at UNSW appointed us to work on their Undergraduate Guide in 2010. Since then we’ve enjoyed a a rare partnership with a fantastic team of energetic and dedicated people. The identity we developed for the Undergraduate Guide has been rolled out across the faculties and the results has lead to us working on new projects across various divisions of the University.

20th October 2010

Macquarie Telecom

Over the past 15 years Macquarie Telecom has established itself as a leading player in the business to business telco market. Since 2005, War has established a strong on-going relationship with Macquarie and currently act as guardians of their brand, developing Annual Report and Prospectuses along with Marketing and Internal Communications collateral.

22nd February 2010

Apple Tree Flat

Allow us to indulge in a little story telling. Once upon a time in a little town called Apple Tree Flat lived a humble winemaker who created a range of quality wines that were affordable enough to enjoy everyday. Our role was to bring this lovely little story to life. And we did, using hand drawn illustrations featuring the people, places and experiences of the winemaker’s home and life on the winery. And they drank happily ever after.

19th August 2009

C Magazine

C Magazine is the quarterly publication for Corporate Culture published by Indesign Group. War collaborated on developing a masthead and layouts that reflected the existing Corporate Culture identity but pushed the editorial design. The idea is to have the treatment of the C change for each issue to best reflect the theme of the lead story. The result is a fresh approach that sets up a style that can be carried across all future issues.

13th July 2009

Fred International

Fred international is a boutique importer of modern Scandinavian furniture. With an audience of mainly interior designers and architects, the business sought to portray a premium yet attainable positioning, balanced with a friendly, approachable personality. Beginning with naming, War Design sought to differentiate the brand from the ground up, and deliver a ‘friendly approachable’ personality for the brand. Fred means ‘peace’ in Swedish, but in Australia he is a bloke! The brand identity thus became an investigation of personal identity itself, and the potential to play games with the audience about whether Fred is real or not was a fertile territory to play in.

18th June 2009

RHE Architects

War was contacted by a successful UK architectural firm who positioned themselves as ‘future driven architects’. However after 10 years of practice their brand identity no longer reflected who they were and what they did. Our approach was to take the time to understand what made them tick & to apply this aesthetic to their identity. The result is a bold, graphic identity that when applied, uses technology (online) and finishes (print) to reflect that they are always pushing the boundaries.