War was contacted by a successful UK architectural firm who positioned themselves as ‘future driven architects’. However after 10 years of practice their brand identity no longer reflected who they were and what they did. Our approach was to take the time to understand what made them tick & to apply this aesthetic to their identity. The result is a bold, graphic identity that when applied, uses technology (online) and finishes (print) to reflect that they are always pushing the boundaries.
18th June 2009