Our good friends in Student Recruitment at the University of NSW recently had us develop an overarching identity for the new print collateral aimed at potential 2014 undergraduates. Employing simplified messages and strong colour & typography, the identity pushed some of the traditional boundaries while maintaining UNSW’s brand guidelines. The identity was first implemented in a 28pp brochure, which used a subtle gloss varnish type on the matt laminated cover, some great infographics, and intriguing profiles of key people around the uni. A series of banners was also developed, making further use of the infographics to impart facts of university life in a fun and accessible way.
27th June 2013